Don Ressler is a successful entrepreneur based in the US. He own has founded and co-founded a series of companies that have been really successful. Among his biggest successes is JustFab and Fabletics. He is the founder of Intelligent Beauty and a co-founder of companies like Alena Media which they sold for millions of dollars in the year 2005. He also is the founder of FitnessHeaven.com which opened its doors in the year 2001 and had already made sales of over $1 million.
In the year 2010, Don Ressler and his partner Adam Goldenberg decided to start JustFab. JustFab would operate on the basis of online subscription. This fashion retailer brand would have bags, shoes, jewelry and denim. The company specializes in female buyers, offering them personalized products. They use five criteria to customize their products. Modern Classic, Trend Setter, The Girl Next Door, Bombshell and Femme Nouveau are the five looks categories used by JustFab.
JustFab operates under a subscription program. Member are deducted an amount of $39.95, every month. This amount is used on shopping for the month. However, buyers have the option of skipping the month. Then, no charges will apply. The company on centraljerseyworkingmoms.com employs the help of celebrities who personally view your likes and preferences before recommending something for you.
JustFab obtained funding from Matrix Ventures which is a venture capital based in the US. In the year 2011, the venture capital funded the company with a sum of $33 million through Tech Styles which is its subsidiary at http://brandettes.com/interviews/don-ressler-of-fabletics/. The following year they got more funding from Matrix, Intelligent Beauty, Crossover Ventures, and Rho ventures. The amount totaled to $76 million and was use to expand the company to the UK, Germany, and Canada.
In the year 2013, Don Ressler again co-founded Fabletics. This is also a subscription active wear retail brand. When Don Ressler, Kate Hudson and Adam Goldenberg first started the company, it was purely an online store. With VIP membership, women could but outfit for as low as $49.95, every month. Over the years, the company has expanded and is now a leading sports apparel brand, competing with the likes of Amazon.
Fabletics has grown to over $250 million sales. They now have more than 7 try-out stores all over the country. According to the company bosses, by the year 2020, they hope to have more physical stores. Perhaps 75 or even a hundred. Read more on LinkedIn.